new england shop

Marketing built around where your business is going

Good marketing follows a path. First you find out where you actually stand. Then you build a plan around where you want to go. Then, if you want it, you bring in someone to run that plan with you. You can start at any point that fits your business, and clients begin with a free Discovery Call so we can find the right one together.

Book a Free Discovery Call

See clearly
Understand what’s working before you spend another dollar.

The Ultimate Marketing Diagnostic

$500

Stop guessing whether your marketing is working. Find out where your money is leaking and where your real leverage sits.

Before you spend another dollar on ads or content, you need to know what’s actually working. This deep dive is a full health check of your marketing ecosystem. We look under the hood of your past and current campaigns to surface hidden bottlenecks, wasted spend, and untapped opportunities.

What’s included:

  • Full channel breakdown: a rigorous review of your website traffic, SEO, social media, email marketing, and paid ad accounts
  • A first read on how prospects move through your funnel, from first contact to purchase
    Data and analytics deep dive: examining your historical data to see exactly where prospects drop out of your funnel
  • Competitor benchmarking: a look at what your top three competitors do well and how to outperform them
  • The deliverable: A comprehensive Audit Report laying out your quick wins, critical fixes, and a clear Keep, Stop, Start roadmap.
  • Best for: Businesses with existing marketing that feel stuck, plateaued, or suspect they’re burning budget on channels that aren’t pulling their weight.

Add to your Diagnostic: Customer Journey Audit

($300)

  • Step into your customer’s shoes. Remove the friction. Lift your conversions.
  • Going deeper on one specific question: where exactly your buyers lose momentum between first contact and purchase. You’re likely losing revenue not because your ads fail, but because your buying process puts obstacles between a prospect and an easy purchase. This is an end to end evaluation of every touchpoint a prospect hits, from the first ad they see to the moment they become a loyal, paying customer.
  • The secret shopper experience: we move through your funnel exactly like a real prospect across mobile and desktop, testing form fills, checkout flows, and automated follow ups
  • Touchpoint friction analysis: pinpointing where users get confused, lose interest, or drop off
  • Messaging alignment check: making sure your voice and value proposition stay consistent across social media, landing pages, emails, and sales calls
  • Post purchase retention review: examining onboarding emails, support touchpoints, and upsell sequences to grow lifetime value
  • The deliverable: A visual Customer Journey Map showing your specific friction zones, paired with a Conversion Optimization Report of immediate changes to lift sales.
  • Best for: Businesses with decent traffic or leads that struggle with low conversion, high cart abandonment, or weak retention.

Chart the course
Turn clarity into a plan you can act on.

The 6 Month Strategic Growth Roadmap


Starts at $2,000
Best fit for most businesses

A custom blueprint to scale your brand, without the execution overwhelm.

Handing a team more ideas just creates chaos. You need a structured, realistic plan that maps out how to hit your revenue goals over the next two quarters. This tier delivers a fully built, bespoke six month strategy with the tactics, timelines, and talent to execute cleanly.

What’s included:

  • Marketing audit
  • Core strategy and positioning: defining your value proposition, target personas, and strategic call to actions
  • The six month tactical calendar: an implementation roadmap of campaigns and lead generation tactics
  • Vetted vendor recommendations: referrals to my trusted network of specialists (web developers, SEO, radio and TV account managers, and more) matched to your budget and the way you operate
  • The deliverable: Your complete six month Marketing Blueprint, laying out the priority, sequence, and timing for each marketing channel.
  • Best for: Companies ready to launch a product, enter a new market, or move from scattered marketing attempts to a plan built for scalable growth.

Lead the way
Bring in a marketing leader to drive the plan forward.

Growth Leadership (Fractional CMO)


Starts at $3,000/mo

Executive level marketing leadership to scale your business, at a fraction of the cost of a full time hire.

You don’t just need a plan. You need someone to drive it. As your fractional Chief Marketing Officer, I embed in your business to steer your marketing, manage your team and vendors, and take full responsibility for your growth strategy. You get a seasoned professional without the cost of a full time, six figure hire.

What’s included:

  • Ongoing campaign management: end to end oversight of active campaigns to keep them on time, on budget, and hitting their targets
  • Vendor and team leadership: I become the primary point of contact for your staff and outside vendors, managing deliverables and holding them accountable
  • Executive consulting and ROI tracking: written weekly recaps on progress, plus monthly meetings to review high level data, optimize budgets, and adjust strategy on real performance
  • The deliverable: Continuous marketing leadership, a monthly ROI dashboard, and a dedicated strategic partner focused on growing your revenue.
  • Best for: Companies ready to launch a product, enter a new market, or move from scattered marketing attempts to a plan built for scalable growth.

Not sure which fit is right? That’s what the Discovery Call is for. We’ll talk through where your business is and find the best starting point together.

  • The audit she did on our marketing was eye-opening!


    “Before working with Anna at Marketing Navigator, we were basically relying on word-of-mouth and a Facebook page we updated maybe twice a month. The audit she did on our marketing was eye-opening, we had no idea how much we were leaving on the table. Following Anna’s strategic marketing plan, we launched a local SEO strategy, started a loyalty email program, and partnered with two wedding vendors we never would have thought to approach. Wholesale inquiries are up 40%, and we’re now fully booked for custom cake orders three months out. We even had to hire two additional bakers to keep up. The SEO and website vendor recommendations she provided saved us so much time — we didn’t have to figure out who to trust, we just had to follow the action steps Anna’s marketing plan outlined for us.”

    Sarah M., Owner
    Sweet Provisions Bakery 

The right specialist for every job.

Strategy is ours. Execution comes from a network of specialists we’ve personally vetted and negotiated rates with: [SEO, web design and development, Google Ads, print, signage and vehicle wrapping, etc.]. You skip the hiring gamble, and we manage the work so you don’t have to.

Book a Discovery Call